Dr. Rogelio Villanueva Medical Practice 

Last updated: 25/11/2025/11/2025 

  1. Identity of the Data Controller 

This Privacy Policy applies to the data collected and processed by the medical office of Dr. Rogelio Villanueva, located at Calle Morelos 205 Nte., Zona Centro, 26000 Piedras Negras, Coahuila, México. 

The Data Controller responsible for handling your personal information is Dr. Rogelio Villanueva (or the applicable legal entity) (“we,” “our,” or “the Practice”). 

  1. Purpose of Data Processing 

We collect personal information for the following purposes: 

  • To provide medical services in the field of plastic and aesthetic surgery. 
  • To schedule and manage medical appointments, follow-ups, and communications with patients. 
  • To comply with legal and administrative obligations related to medical practice. 
  • To improve our services through internal quality analysis and satisfaction surveys (aggregated and/or anonymized when possible). 
  • To send medical updates, new procedures, and promotional information (only if you have provided your explicit consent). 
  1. Personal Data We Collect 

The personal data we may collect include: 

  • Identification data: name, address, phone number, email, date of birth, gender.
  • Contact data: phone number, email, postal address. 
  • Health-related sensitive data: medical history, allergies, prior surgeries, medications, test results, etc. 
  • Billing and payment data: invoice details, tax information, payment methods (where applicable). 
  • Technical data: IP address, browser type, and site usage information through cookies and analytics tools when visiting our website. 
  1. Processing of Sensitive Data 

Health information and any data related to your physical condition are considered sensitive personal data under Mexican law. These will only be processed with your explicit written consent and under strict confidentiality and security measures. 

  1. Data Transfers 

We will not share your personal data with third parties without your consent, except in the following cases: 

  • Medical collaboration: laboratories, hospitals, or insurance companies when necessary to provide treatment. 
  • Legal obligations: when required by competent authorities. 
  • Service providers: companies providing billing, cloud hosting, or IT services that act on our behalf and ensure confidentiality and data protection. 

If additional data transfers become necessary in the future, we will obtain your consent as required by law. 

  1. ARCO Rights and Withdrawal of Consent 

You have the right to Access, Rectify, Cancel, or Oppose the processing of your personal data (known as “ARCO Rights”). You may also revoke your consent at any time. To exercise these rights, please contact us at: info@drrogeliovillanueva.com, using the subject line “Personal Data Protection.” 

We will respond to your request within the period established by law (typically within 20 business days).

  1. Policy Updates 

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this website with the corresponding “last updated” date. We recommend reviewing this policy periodically. 

  1. Data Security 

We implement administrative, technical, and physical safeguards to protect your personal information against loss, alteration, unauthorized access, or misuse. However, no system is completely secure, and we cannot guarantee absolute protection against all risks. 

  1. Cookies and Tracking Technologies 

Our website may use cookies, web beacons, or similar technologies to: 

  • Analyze website traffic and user behavior to improve our content and services. 
  • Remember your session or preferences for future visits. 

You can disable cookies in your browser settings, but doing so may affect certain website functionalities. 

  1. Contact Us 

If you have questions, comments, or wish to exercise your privacy rights, you may contact us at: 

Email: info@drrogeliovillanueva.com 

Address: Calle Morelos 205 Nte., Zona Centro, 26000 Piedras Negras, Coahuila, México Phone: +52 878 111 4072